Terms Of Service


Effective Date: 7/24/2025
Last Updated: 7/24/2025

This Terms of Use and accompanying Privacy Policy (together, “Terms”) govern your access to and use of the website and any associated services provided by Core Theory, LLC (“Core Theory,” “we,” “us,” or “our”). By accessing this website (the Site) or engaging our consulting services (the Services), you agree to these Terms. Please review them periodically, as we may modify them without prior notice.

1. Copyright, Content & Brand Usage

1.1. All Site content—strategy documents, frameworks, text, visuals, logos, and tools—are the exclusive property of Core Theory or its licensors and are protected by U.S. and international copyright laws.
1.2. You may access, print, or download one copy of such content for your internal, non-commercial use only. Modification, republication, scraping, use for AI training, reverse engineering, or reuse beyond permitted purposes is prohibited unless prior written authorization is obtained.
1.3. Core Theory or its licensors retain all intellectual property rights not expressly granted herein.

2. Use of Services & Third‑Party Links

2.1. The Site may link to third-party websites or tools. We are not responsible for their content or privacy practices.
2.2. Your use of linked third-party services is subject to their own terms and policies.

3. User Contributions

3.1. Any materials, feedback, or submissions you post—such as comments, survey responses, or forum entries—are considered non-confidential. You grant Core Theory a worldwide, royalty‑free, perpetual license to use them, unless otherwise agreed.
3.2. You are responsible for ensuring your submissions are lawful, accurate, non-defamatory, and do not infringe third-party rights. Triggering removal or account suspension if content violates these Terms.

4. Disclaimer of Advice & Liability

4.1. The Site and Services are for informational purposes only. Core Theory does not provide legal, tax, or investment advice. Reliance on any material is at your own risk.
4.2. Services implementations and deliverables are provided “as-is,” without warranty of any kind. Your independent verification and final acceptance are required.
4.3. Core Theory’s total liability will not exceed fees paid for the relevant engagement; under no circumstances will we be liable for lost profits, indirect, incidental, punitive, or special damages.

5. Confidentiality & Client Materials

5.1. Any non-public client data or strategic deliverables exchanged during an engagement will be maintained as confidential consistent with mutual NDAs or SOWs.
5.2. Neither party may use the other’s name, trademarks, or proprietary content in any external publication or marketing without prior written consent.

6.1 Information We Collect

  • Personal Data: Names, email, phone, company and role when you contact, inquire, or register.

  • Client Data: Strategy docs, campaign data, brand assets, analytics data.

  • Technical & Usage Data: IP address, cookies, browser and device info, pages visited, form submissions.

6.2 Purpose & Use

We process data to:

  • Provide consultancy services, proposals, and deliverables

  • Respond to inquiries or forms

  • Improve our website and UX via analytics

  • Communicate updates, newsletters, resources

  • Comply with legal, tax, and regulatory obligations

  • Benchmark client outcomes using aggregated, anonymized metrics — never linked to identified individuals without consent

6.3 Cookies & Tracking

We and our analytics partners use cookies and pixels for site performance, conversion tracking, and campaign measurement. You may manage cookie settings via browser preferences. Functional cookies are required for full site functionality.

6.4 Sharing Data

We do not sell personal data. We may share information with:

  • Service providers (e.g. CRM, email, analytics vendors) under strict confidentiality agreements

  • Legal authorities under mandatory disclosure requests

  • Affiliate companies, successors, or acquiring entities in a merger or sale — subject to confidentiality protections

6.5 Data Retention & Security

We retain personal and client data only as long as necessary to deliver services and meet legal or contractual obligations. We apply industry-standard technical and organizational security measures to protect against unauthorized access or loss.

6.6 Your Rights & Controls

Subject to applicable law, you may request:

  • Access to or correction of your data

  • Deletion or restriction of processing

  • Withdrawal of consent for marketing communications

  • Portability of data (if local privacy laws apply)
    We may verify identity before fulfilling such requests and may refuse in limited circumstances (e.g., legal or contractual retention obligations).

7. Children’s Privacy

Our Services are directed only to professionals and businesses. We do not knowingly collect personal data from individuals under 18. Any such data will be promptly deleted upon discovery.

9. Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of New York, without regard to its conflicts-of-law principles. All disputes arising under these Terms will be subject to exclusive jurisdiction in courts located in New York County, New York.

10. Contact Information

Core Theory, LLC
Email: connect@coretheory.co