If you're struggling to grow your business or need sharper marketing direction, you’re not alone. Many brands reach a point where internal teams feel stuck, unsure how to scale or break through the noise. That’s when the question arises:

As your business scales, so do your marketing needs. But should you build an in-house team or bring in a consultant? Each approach offers distinct advantages—and potential drawbacks.

Many businesses hit a wall not because of lack of effort—but because of common, avoidable mistakes in their marketing strategy. If your brand is growing but you’re not seeing consistent results, you might be falling into one of these traps.

More and more brands are turning to fractional CMOs—senior marketing leaders who work part-time with growing companies to drive strategy and growth. But what exactly does a fractional CMO do, and is it the right fit for your business?